A few months ago Guy Kawasaki sent me a review copy of his latest book, Enchantment.  A book about how to become an influencer, change hearts, minds, and actions.

At first I was reading it as a way to become a better marketer, thinking “How can I make our business enchanting to others?”  Afterwards, I realized that enchantment isn’t just about businesses, it’s about who we are as professionals.

Do I enchant my boss, my peers, and those under me?  How can I get to the next level of my career without being enchanting?  How can I learn from one of the most experienced leaders of social media and branding?

I know you probably are very busy reading other books, blogs, and articles, to possibly approach one more book at the moment, but I found a fabulous speech Kawasaki gave to a group of Stanford students about how to be enchanting.

Unfortunately I can’t embed it, but you can see the video here.

Guy Kawasaki’s Tips for Being Enchanting

1.  Be Likeable: No one buys from someone they don’t like.  Even if you aren’t selling a product, we sell favors, influence, ideas, and many other things every day.  If you want to be likeable smile with your eyes, dress for a tie (don’t over dress or under dress), and have a great handshake.

2.  Conduct a Premortem: We are used to conducting postmortems.  We look at a death and talk about what led up to it.  In business we look at a failed project and fingers instantly point at different people to blame.

Guy proposes we take a different approach.  Before launching a product or making a difficult decision in our lives, assume utter failure.  Then look back on it and say what could have caused our lack of success?

This is an effective way to have an emotionally stable discussion concerning possible threats without pointing fingers.

3.  Tell a Story: Youtube wanted to make it easier to upload and share videos with their friends, Ebay wanted to make a platform to start selling PEZ dispensers.  These are just some of the stories behind the businesses we love today.

As individuals we have stories to tell as well.  Why am I in the career I am in today?  How did I get here?  Why should others listen to me?

Instead of describing yourself as  a list of bullet points on a resume tell your story.  Stories are much more enchanting than facts.

4.  Plant Many Seeds: Does your network consist of mostly your peers or close co-workers?  Are there only a few people you would ever go to for favors?

We live in the age of sharing.  The problems we solve can be broadcast to millions through the social networks we live on each and every day.

Recently I found out the front left wheel bearing on my car needed to be replaced.  Guess who helped me solve that problem? Not one of my friends, family, or acquaintances, but a 40 something repair man from Georgia who happened to make a detailed video on Youtube about how to complete the process.

Don’t think that your influence only extends to those you are in contact with on a daily basis.  Today the possibilities are endless.

5.  Endure: Think of ways to help your brand endure.  Invoke reciprocation.

One of the worse things you can say after someone tells you, “thank you” is “you’re welcome.”  Instead, say “I know you would do the same for me.”

It instills a sense of need to give back.  Inside they’re thinking, “he’s right, I owe him one.”

6.  Learn to Present: Guy made three points to becoming a better presenter.

  1. Customize the intro:  Even if you are giving the presentation a hundred times, make the intro unique to your audience.  What is it that fascinates them?  How can I make myself interesting to them?
  2. Sell your dream: When Steve Jobs launched the iPhone he didn’t tell everyone he was selling a $600 phone made out of $165 parts assembled in China where the workers are miserable and hate their lives, on top of which you will have to sign up for one of the worse phone carriers in the country.  He sold them a device that would allow them access to 350,000 apps, video in the palm of their hands, and web browsing at your fingertips.  Sell a dream not the details.
  3. The rule of 10-20-30: 10 slides optimum, taking 20 minutes to go through, with 30 pt font

7.  Use Technology: The goal of technology in our professional lives is to eliminate roadblocks, provide value, and engage others.  The value we provide should either be informative, insightful, or provide assistance.  Once we have decided what value we provide, we stay relevant and enchanting by engaging fast, often and many times.

8. Use the MAP process: MAP stands for Mastery, Autonomous, and Purpose.

If you want people to be enchanted by your leadership you need to provide them with a way to find mastery.  Working with me you will master video editing, blogging, cold calling, what ever it is you can teach them.

Next, you must give them a sense of autonomy.  They need to feel they can work without your presence constantly surrounding them.  That they are empowered to make decisions that will progress the project.

Last, they need purpose.  They need to feel driven by their work because it fits their values or motivations.

Your Turn

I found Kawasaki’s tips to be very insightful and relevant to progressing as a business or a professional.  What do you think it takes to be enchanting?

image courtesy of solo

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10 thoughts on “Are You Enchanting?

  1. Hi Bryce,
    I gotta agree with the first one. When it comes to buying a book or product especially online it is huge to be likable.

    I am starting to have my seeds grow into flowering plants as we speak. It takes time and persistence but it will happen.

  2. Great information – especially liked the link to Guy’s video.

    Humans are predominately social beings and like to do business with people they know, like and trust. Great points to live by – and not just in the business sense.

  3. Bryce Christiansen

    Good to see you here Brenda!

    You are completely right. We are social beings. You better believe any major decisions whether I’m buying or not are going to be run by my family, friends, or acquaintances first.

    Excellent thoughts.

  4. Bryce Christiansen

    Thanks Justin,

    You have done an excellent job of this and are one that understands the concept fairly well. Your blog is perfect evidence of this.

    You are very active in the personal development world sharing your wisdom on many of the top blogs, “planting seeds”. All someone has to do is read through some of the comments on your site to see what an influential person you are.

    Thanks for sharing.

  5. Hey Bryce:
    Nice post. Guy is a genius and you did a great job calling out the most important points.

    Have you seen the Dan Pink video on the MAP process? He doesn’t call it that, but it’s the same principle. It’s a 10 minute video, which seems long, but the video is the quick draw animation of his audio on motivation and the science behind it. (http://youtu.be/u6XAPnuFjJc) Don’t know if your comments allow that youtube link I just put in, so if it doesn’t just google Dan Pink motivation and you’ll find it. It’s worth the 10 minutes!

  6. Bryce Christiansen

    Yes, I love that video. The ten minutes fly because it is so captivating and well done.

    Thanks for sharing that with our readers. I’m glad you came by.

  7. And I thought I would be getting tips to do some magic and have them enchanted at a snap! :)

    Loved the tips anyway, the title was what caught my attention like a “charm”!

    I think, especially in the social world, being like able is important. If you know how to be nice virtually, that shows a lot about you. Also, respecting your audience, Whether it is blogging or real life. Your audience will make or break you and giving them that importance and value and assuring them that their opinion matters to you is like that most crucial thing believe can be determining!

    I finally made it to your blog… hope to be here more often!

  8. Bryce Christiansen

    Welcome Hajra,

    It’s great to see you here as well :)

    I really like your point about the social world. It shows a lot about a person who can develop relationships with an audience without ever having to have met them.

    You know about the importance of valuing your audience. I see that in the way you write. I’m so glad you came by so our readers can learn from your comments in addition to the articles.

    See you soon

    Bryce :)

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