At first I was reading it as a way to become a better marketer, thinking “How can I make our business enchanting to others?” Afterwards, I realized that enchantment isn’t just about businesses, it’s about who we are as professionals.
Do I enchant my boss, my peers, and those under me? How can I get to the next level of my career without being enchanting? How can I learn from one of the most experienced leaders of social media and branding?
I know you probably are very busy reading other books, blogs, and articles, to possibly approach one more book at the moment, but I found a fabulous speech Kawasaki gave to a group of Stanford students about how to be enchanting.
Unfortunately I can’t embed it, but you can see the video here.
Guy Kawasaki’s Tips for Being Enchanting
1. Be Likeable: No one buys from someone they don’t like. Even if you aren’t selling a product, we sell favors, influence, ideas, and many other things every day. If you want to be likeable smile with your eyes, dress for a tie (don’t over dress or under dress), and have a great handshake.
2. Conduct a Premortem: We are used to conducting postmortems. We look at a death and talk about what led up to it. In business we look at a failed project and fingers instantly point at different people to blame.
Guy proposes we take a different approach. Before launching a product or making a difficult decision in our lives, assume utter failure. Then look back on it and say what could have caused our lack of success?
This is an effective way to have an emotionally stable discussion concerning possible threats without pointing fingers.
3. Tell a Story: Youtube wanted to make it easier to upload and share videos with their friends, Ebay wanted to make a platform to start selling PEZ dispensers. These are just some of the stories behind the businesses we love today.
As individuals we have stories to tell as well. Why am I in the career I am in today? How did I get here? Why should others listen to me?
Instead of describing yourself as a list of bullet points on a resume tell your story. Stories are much more enchanting than facts.
4. Plant Many Seeds: Does your network consist of mostly your peers or close co-workers? Are there only a few people you would ever go to for favors?
We live in the age of sharing. The problems we solve can be broadcast to millions through the social networks we live on each and every day.
Recently I found out the front left wheel bearing on my car needed to be replaced. Guess who helped me solve that problem? Not one of my friends, family, or acquaintances, but a 40 something repair man from Georgia who happened to make a detailed video on Youtube about how to complete the process.
Don’t think that your influence only extends to those you are in contact with on a daily basis. Today the possibilities are endless.
5. Endure: Think of ways to help your brand endure. Invoke reciprocation.
One of the worse things you can say after someone tells you, “thank you” is “you’re welcome.” Instead, say “I know you would do the same for me.”
It instills a sense of need to give back. Inside they’re thinking, “he’s right, I owe him one.”
6. Learn to Present: Guy made three points to becoming a better presenter.
- Customize the intro: Even if you are giving the presentation a hundred times, make the intro unique to your audience. What is it that fascinates them? How can I make myself interesting to them?
- Sell your dream: When Steve Jobs launched the iPhone he didn’t tell everyone he was selling a $600 phone made out of $165 parts assembled in China where the workers are miserable and hate their lives, on top of which you will have to sign up for one of the worse phone carriers in the country. He sold them a device that would allow them access to 350,000 apps, video in the palm of their hands, and web browsing at your fingertips. Sell a dream not the details.
- The rule of 10-20-30: 10 slides optimum, taking 20 minutes to go through, with 30 pt font
7. Use Technology: The goal of technology in our professional lives is to eliminate roadblocks, provide value, and engage others. The value we provide should either be informative, insightful, or provide assistance. Once we have decided what value we provide, we stay relevant and enchanting by engaging fast, often and many times.
8. Use the MAP process: MAP stands for Mastery, Autonomous, and Purpose.
If you want people to be enchanted by your leadership you need to provide them with a way to find mastery. Working with me you will master video editing, blogging, cold calling, what ever it is you can teach them.
Next, you must give them a sense of autonomy. They need to feel they can work without your presence constantly surrounding them. That they are empowered to make decisions that will progress the project.
Last, they need purpose. They need to feel driven by their work because it fits their values or motivations.
I found Kawasaki’s tips to be very insightful and relevant to progressing as a business or a professional. What do you think it takes to be enchanting?
image courtesy of solo