One of my favorite jobs in college was working as a consultant for Microsoft.

A couple days each week I would visit some of Microsoft’s retailers and help train their staff on features, benefits, and other selling elements for their software and phones.

The pay was amazing and the job was flexible with school and my other part time jobs.  Basically, it was a dream job for any college kid.

But if you were to ask how I got the job, you’d probably never believe me.

I found it on Facebook.

5 years later I have pretty much forgotten how amazing that opportunity was and how Facebook, of all places, had found my dream job.  Not LinkedIn, not Careerbuilder, not even ASU where I was studying, but Facebook.

So it was a pleasant reminder and wake up call when I read Mashable’s article a few days ago called, 7 Reasons Why Recruiters Like Facebook More Than LinkedIn.

In the article, they surveyed recruiters who laid out, why they prefer Facebook over LinkedIn.  And now, here I am thinking, “Wow, have I neglected one of the job seeker’s best networks all this time?”  Possibly.

So What Did Recruiters Have to Say?
  • It’s More Engaging. On LinkedIn recruiters have to actively seek out candidates and hope that they are either looking for a job, or are unhappy enough in their current position to consider working for them.

On Facebook, recruiters can use a “let them come to us mentality“.  They can set up a business page, update it with openings and other interesting developments, and engage with the people who stop by.  No more guess work.

courtesy of partie traumatic

  • Facebook has the Millenials…and a Few Million More. Many of the Millenial generation who have recently, or are about to graduate from college, may have a LinkedIn profile, but is it updated?

Compare profiles and you can see which one gets most of the attention.  Companies looking for young and fresh talent are more likely to find it on Facebook.

Not only that, Facebook has over 800 million active users compared to LinkedIn’s 120 million.

  • It’s Free. If you want to find job seekers on LinkedIn you have to sign up for their recruiting solutions, which can cost you.  And then, you have to do the work to find the talent.

On Facebook it doesn’t cost you a dime.  To post your recruiting content such as testimonials, interviews, pictures, or videos, it’s all free.  And even better, the talent comes to you.

Why You Need to Understand the Difference Between Facebook and LinkedIn When it Comes to Job Seeking?

Now we know recruiters “like” Facebook, ironic I know, so what can you do to take advantage of it?

It helps to start by understanding the difference between how recruiting happens on LinkedIn vs Facebook.  If you treat them the same way, you can blow your opportunities.

Passive vs Active Talent

LinkedIn is good at finding “passive talent” meaning most of the people on LinkedIn aren’t actively looking for a job, but would take one if a better opportunity came their way.  That requires the recruiter to do all the work of finding these ninja job seekers.

Facebook, on the other hand, is good at finding “active talent”.  Here, recruiters wave their hands saying, “Hey I have a really cool opportunity, let us know if you want it” and people come running to them.

Public vs Private

LinkedIn, unlike Facebook, tends to be more public.  Why on earth would you go through all the trouble of tailoring your profile to show how awesome you are at selling widgets, only to keep it hidden from everyone?

Recruiters are free to dive into your profile and comb through key words and anything else they want.

Facebook is much more private.

Recruiters rarely will see your full profile, especially with all the buzz about people losing their jobs for dumb posts or drunk pictures.  No one wants to risk that.

courtesy of mighty optical illusions

So how do recruiters see any value in your profile, if they can’t see a thing?

They try to bribe you.  What do I mean?  Well…it’s all about advertising.

Remember how I told you I found my dream job on Facebook?

I didn’t all of a sudden see some stranger post on my wall, “Hey dude, want a job?”  That’s what happens on LinkedIn, but this is Facebook, and on Facebook, we use ads.

So there I was, on a Saturday morning, eating my cereal and seeing what shenanigans my friends were up to when an ad next to my Facebook feed caught my attention.

It was a simple picture of Microsoft’s logo which said, “Microsoft is in Phoenix only for a few days…looking for marketers, apply now.”  I dropped my bowl of Fruit Loops and applied that second.

The link took me to their application page, where I gave them my resume and answered their questions.  I got invited to the interview a few days later and next thing I knew I was in Irvine, California training for the job.

Was it a coincidence I found the job?

No.

Unless you’ve gone through the process of setting up a Facebook Ad you probably don’t know the power of their targeting.  When you set up an ad, you can have it show up only to those in a certain city, age range, sex, education level, and more.  You can even target people with certain interests.

What are “interests”? Facebook describes it saying, “Interest targeting allows advertisers to target users based on information they’ve provided in their profile (timeline). This includes listed likes and interests, the Pages they like, apps they use, and other profile (timeline) content they’ve provided

So in my case, they probably targeted Phoenix, some age group including mine, and looked for marketing as an interest.

When I showed up for the interview, there were dozens of us who had come from this campaign, so it worked.

My point is, just because your security settings are set up like Fort Knox, doesn’t mean recruiters can’t find you.  They just might have to give up a little “gold” first.

Job Boards vs Job Apps

LinkedIn being the professional’s social network, has its own job board for employers to share their openings.  These are then shared on the home page of profiles that matched the recruiter’s descriptions.

Facebook, on the other hand, doesn’t have a hub for all the job openings that are being shared, but they do have apps for that.  BeKnown, BranchOut, and CareerFriend are just a few apps that leverage your social connections on Facebook to help you find a job.

Some of these are quite amazing.  For example, CareerFriend uses your Facebook friends’ employment information to find potential job opportunities within your network.

Come back to our career advice blog on Wednesday for a look at some of the best Job and Career Apps on Facebook.

So How Do I Take Advantage of Facebook?

Now that we know the difference and the strengths of Facebook when it comes to job searching, how can I optimize my Facebook for job finding?

1.  Complete Your Profile and Show Some Interest

This goes back to the ads.  Make it easy for companies to find you.

You might not think people need to know you live in Witchita, but if I had left off my home city, I could have very easily been disqualified for seeing the ad that led to my college dream job.

On top of that, make sure to like a few pages that fit your career field.  I liked “Internet Marketing, Marketing, and Inbound Marketing” for that reason.

“But what about all the annoying streams you are going to see from them?”

Just hide them.

image courtesy of Peter E. Lee

2.  Tell a Story

Facebook recently updated your profile page so it has a new shiny “timeline”.  It’s like a waterfall of all your major updates from today all the way back to when you first signed up.

Now why should you care what shows up here, I thought my security settings only show posts to friends anyways?

Well, kind of.

You see, that was the way Facebook worked before Google+ came along…and scared them.

Influential people like Dan Schawbel started sharing posts like this,

“Google+’s competitive advantage in the social network space is their domination of search. Facebook has a wall up so those updates are hard to find and now that Google’s syndication deal with Twitter is over, we will see Google+ impact search even more.”

And Facebook went, “Crap he’s right!”

You see, here’s what Dan meant by that.

Say you are trying to brand yourself as the world’s expert on sweater knitting.  If you want to show off your latest photos of what you’ve knit, post some tips, or publish videos to Facebook, basically the only people who were ever going to see it were your friends.

Now Google+ comes along and you share a video of a cool sweater you just made with a kitten on it, and all of a sudden it’s going viral among all the kitten sweater tribes.

Not only that, now when people search on Google for “kitten sweaters” they can actually see your post from your Google+ stream, find out how cool you are, and start following you.

image courtesy of lookatthissweater

So Facebook saw this and went, “Shoot, let’s make it so people can choose to share each post publicly or privately too.”

But what does this have to do with telling a story?

Well, now that we can pick and choose what everyone can see and what only friends can see, it would be wise to share some things publicly that would demonstrate why you would make a good employee.

Employers will be able to see that you read articles about the industry, contribute through your blog, or make helpful videos.  That’s good, they want to see that.  Don’t be afraid of reaching out to the greater masses, even on Facebook.

3.  Get Subscribed

Lastly there’s a new feature Facebook also stole from Google+ that can help you get a job.  It’s called Subscriptions.

image courtesy of martinfreebase

When you look at your Friends list you probably see a few people you haven’t talked to since high school, your Grandma, and then maybe a few actual real life friends.  In Facebook they all got treated the same.  What you wanted your friends to see… your rocking Grandma also saw.

Google solved this problem with Circles, and Facebook soon followed with Subscriptions.

Anyone who’s used Twitter is already familiar with the way Subscriptions work.  Basically you follow someone you may or may not know in real life, and you start seeing their public posts.  You see their stuff, they don’t see yours.

So how does this help you get a job?

Recruiters can subscribe to you and also see how many people already follow you as a subscriber.

So, say a recruiter is looking to hire a finance expert.  One candidate has a steady stream of great finance articles they have both read and written, as well as 100 subscribers.

The next candidate has a blank public wall and no subscribers.

Who is going to leave a bigger impression?

4.  Like Companies You Want to Work For

How many of you check job boards consistently for new openings?  Probably never.  How often do you check your Facebook? 3 times a day?

Many companies post their fresh job openings on their Facebook.  Many times, getting the job is a matter of being in the right place at the right time.  Following a few of the companies you are interested in joining, can give you an advantage in getting your dream position.

What Are Your Thoughts?

I hope this sheds a bit more light on the topic.  With all the changes happening in the social media world, it’s hard to keep up.

As always these are my personal experiences and opinions.

Have you found job opportunities on Facebook?  Or Has LinkedIn been more effective for you?  Are you doing the right things to find and get jobs on Facebook?

image courtesy of buzzom

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36 thoughts on “Why Facebook Could Land You A Job Faster Than LinkedIn (And How to Do It)

  1. These sound like great tips, Bryce. One thing I have noticed with all this facebooking and twittering is that it gives people a wonderful opportunity to expose their authenticity. This is a new phenomena for people of my generation to witness. I would like to think it is an evolution in thinking and being that is allowing more and more folks to express their own unique brand of ‘unlimitedness’.

  2. I’d never really thought about using Facebook for jobs before. Seems like everyone defaults to LinkedIn these days. I haven’t really tried using either one to find a job yet, but I’ll definitely consider giving Facebook a shot rather than relying on LinkedIn.

  3. Whew, great article Bryce.

    Good job on getting that dream job. I had no idea Facebook ads were actually useful. :P

    I’m liking my current job, but if I go looking for another one I’ll keep a special eye on Facebook. Besides, I still don’t really understand LinkedIn. It must be my “millenial” status!

  4. Bryce Christiansen

    That’s awesome Fred. It’s hard to find something better than a job you like.

    I added one more point after reading your comment. Probably the best way to find a job on Facebook is to follow some companies you’d like to work for. I used to look up a few businesses that had jobs locally and “like” them. That way when they had a job open up I could be sure to know about it and get an application in.

    LinkedIn is a passive source for jobs, so it’s effectiveness really depends on the number of connections you have, the keywords you show up for, and the market for the career field you are targeting. Some months you can have quite a few people look at your profile or contact you about an opening, and some times you get nothing.

    Good luck Fred.

    Bryce

  5. Bryce Christiansen

    Yep,

    I think that’s true of the majority. I don’t see how it can hurt being on both and setting yourself up for some nice opportunities.

    Bryce

  6. Wow! What an awesome testimony and success story, Bryce! I’ve never actually met someone that was able to find a job from Facebook. Recently, I learned how important it was to include keywords in my LinkedIn profile, but I had never really thought about doing the same for my Facebook account too. I definitely see more engagement and people on Facebook as well and can see how it would be an excellent resource for job hunting. Thanks for opening my eyes to this, friend!

  7. Bryce Christiansen

    Hi Rob,

    Exposure has definitely been made easier by these social media platforms. I love being able to share my brand with a wide audience. I think this is the first time most of us have had an opportunity like this. Hopefully we can use it wisely by sharing our true selves and help make this world a better place.

    Bryce

  8. Bryce Christiansen

    Thanks Samantha,

    Callie just sent me her response to your questions. She’s excited that you opened up a conversation with her. She definitely tells it like she see’s it, haha. Hopefully it works for what you need.

    I find that it often depends on the company. Some companies use Facebook weekly to find talent. I noticed there are a lot of project based jobs that you can find on there. I “like” a few companies that consistently have little side jobs they need help with on the weekend, things like running an event, demoing new products, mystery shopping, etc. It’s a good way to make some extra money for the holidays coming up.

    Thanks for stopping by Samantha,

    Bryce

  9. Great post Bryce. As always you back it with such valuable information.

    I haven’t even thought to use my Facebook to these potentials. Sure I reference it as an ability of mine when talking about social media. So it is kind of entertaining to think that this opportunity is smacking me in the face…book.

    Much appreciated post!

  10. Bryce Christiansen

    Thanks Chris,

    It’s very true. It sits right there in front of our faces every day and yet many of us don’t even realize it has the potential to find us a job. After writing it I found some great part time work I can do for a few hours on my Saturdays to help get some extra money for the holidays coming up.

    Hopefully I’ve demonstrated the value Facebook can have in the job field and people can start finding dream jobs like I did.

    Bryce

  11. Vic

    Nice article. I never really tried to get a job via facebook before. I’ve always gone through staffing companies to find IT positions. It just might good to look into that. Thanks for the tip.

  12. Wow, what an informative and detailed post Bryce. It was interesting to read how FaceBook ads can target certain demographics.

    I knew that FaceBook was good for communicating and sharing with others but I never thought of actually getting a job with it.

    I am not too Linked In savvy yet so I still consider FaceBook to be the “go to ” place.

  13. Hey Bryce,

    I really never even thought about people searching for jobs on Facebook. Since I’ve had my profile, I’ve been gone from corporate America. I wasn’t job hunting so it never dawned on me. But I will definitely be passing your post on to a friend of mine who is currently seeking employment. Might even tell my niece about this too. Bet she hasn’t thought about this either.

    And to think that you’ve actually found a job here too! That’s even better because you’ve done it. That’s really just cool Bryce and thank you so much for sharing this with me. What an eye opener.

    Hope you’ve had a terrific day!

    ~Adrienne

  14. Thanks for the great write up on job hunting on Facebook Bryce. I would never have imagined that Facebook was more effective than LinkedIn for this purpose.

    I lead a couple of coaching groups for job seekers this summer on getting their minds right to find a job and I learned a lot about LinkedIn in order to give them some technical training also. Now I can look forward to learning more about the Facebook features that you mention and share with the next coaching group.

  15. Awesome informative post Bryce!

    This sure is news to me, as I never knew we could find jobs through Facebook. I did receive a few projects from clients, but those were just people who were inquiring and one odd one offered work. But there was nothing more than that. LinkedIn of course has various job options etc, but the way you describe it, surely seems like Facebook is worth giving it a try.

    Thanks for sharing :)

  16. Very informative post, Bryce!

    As I continue to build my brand, there were several things I hadn’t considered using Facebook. I have always consider it to be a helpful platform, but to be honest with you I had also started thinking that there was a different audience than say, Google+, LinkedIn, and Twitter. I actually had one time thought about leaving Facebook altogether. In the last couple of weeks however, I’ve noticed that a lot of my targeted audience and traffic comes from this platform more than all the others. I gather traffic from most of them, but Facebook is the bread and butter of my social media traffic. What this post has showed me is not only is it that type of platform, there is also opportunity for other endeavors there as well; I just need to go in there and make myself available to them.

    Awesome post bud! Thanks for sharing your experience with us about Facebook.

  17. Bryce,

    I think these are invaluable tips. In fact yes Facebook is the place where people may know more about what you are rather than at Linkedin where it is more office like.
    While being office like may be a good thing it sometimes feel too official and not real.
    I think Facebook is an excellent place where we can show the things ( good ones) that really interest us and matter to us( for e,g, writing about iphones that people find interesting).
    I don’t think I will ever go to doing job again(unless something is not really good) but I can use these tips to build my network more than I can hope .

  18. YAY! I’m SOO glad! I can’t wait to put her piece together. I love her utter honesty in all of her responses. Please send my sincere gratitude and thank you so much to you too, Bryce, for connecting us and being willing to share her! =)

    What a great idea to find side jobs through Facebook too! We could all use the little extra cash! =)

  19. Bryce Christiansen

    Glad I could share some of my experiences and perspective here.

    There definitely could be some opportunities in the IT field. If you have a targeted industry, I would like a few of the companies you’d like to work for that offer IT jobs.

    One of my friends was looking at what I see on my Facebook feed and commented that I had a lot of businesses in my feed. It was an interesting point. I think there are a majority of people who aren’t taking advantage of keeping up with businesses not only to see what’s new with them, but to stay on top of any opportunities that come up. Since writing this article, I’ve seen quite a few opportunities posted on Facebook.

    Bryce

  20. Bryce Christiansen

    Thanks Justin,

    I think Facebook has become like a wallet or purse these days. Everyone has one. So it makes sense that recruiters and companies would go there to find new hires as well.

    Have an awesome day,

    Bryce

  21. Bryce Christiansen

    Hi Adrienne,

    I’ve found a job on Facebook, and I still didn’t even realize its potential until reading the Mashable article.

    I’m glad you found the article share worthy. That’s what I was going for this time, so it makes me happy.

    Hopefully it can help some folks find a job they enjoy. I’ll possibly follow up some time with some companies to “like” that are consistently offering employment through Facebook. I have a few that already come to mind. Granted, many of them offer project based work such as participating in a focus group, demoing a products, or helping out at events, but they pay well and it’s always nice to have some opportunities to make some extra cash on the weekend, or fill in some gaps if you currently are looking for a job.

    Thanks again,

    Bryce

  22. Bryce Christiansen

    That’s really cool Rachel. I enjoy coaching job seekers as well.

    I’m glad I could help inspire some new ideas for you to share with your next group. You’ll have to let me know what they think next summer.

    Bryce

  23. Bryce Christiansen

    Yep,

    I think we sometimes have great opportunities stare us right in the face without ever noticing. Even after finding a job through Facebook, I had pretty much forgotten how easy it was and how great the opportunity was that came with it. I’m happy where I’m at now, but could see myself grabbing some extra side projects to help out on through Facebook.

    I find a lot of agencies pick up talent using Facebook.

    Bryce

  24. Bryce Christiansen

    So true Deeone,

    It’s kind of deceptive what you can actually accomplish through Facebook. On the surface it looks like all fun and no business, but quite a bit of useful content gets shared, and that includes jobs.

    Thanks for reminding me about traffic as well. I’ve been meaning to fix the problem we have where anytime someone shares a post from the blog it attaches that ugly Facebook button instead of the actual picture for the post.

    Bryce

  25. Bryce Christiansen

    Agreed, in fact, I’ve found that people are turned off when you are too business like on Facebook.

    That was one of my learnings when it came to what I shared on our Facebook page. Yes we are a company about helping you take your career to the next level, but how do I share that in a way that doesn’t bore the heck out of all the fun loving Facebookers?

    So I try to make it interesting by adding humor, sharing pictures, or putting a bit more personality into the description.

    Bryce

  26. Bryce Christiansen

    You are too kind Samantha,

    Glad I could connect you. You have some amazing work on both your blogs. We will have to work together some time.

    Bryce

  27. Bryce,

    WOW! Best post I have read in a while!

    I am not actively looking for a job BUT I would take opportunities online if they were offered on FB.

    I was reading and reading and I kept wondering if “liking” a company you want to work for would help, at least to get to know them, and then you did put that in your post. Relief.

    This goes to show, be careful what you post, even privately, you never know when an opportunity will present itself and you may want to apply but that drunkin night in Mexico pictures may turn off perspective employers.

  28. Wow…you are really saying FB is better for your professional career than LinkedIn…never thought of looking at it in this way. I agree many of the social networks are bringing people closer and nearer and making it easy to communicate, but always had an opinion about FB. Maybe that will change when I start my hunt for a new job next :-)

  29. Bryce Christiansen

    Thanks Allie,

    You make a good point about being careful what you post, even in private. Now people can “Subscribe” to you so, it can be easy to forget that some of your posts that you didn’t mark as “Friends Only” could be out there for the world to see.

    I have a friend who was recently defriended by someone a few months ago. The other night I was visiting my friend and we were looking at Facebook. He was curious what his old friend was up to that defriended him so he went to his profile and subscribed to him. Now he sees most of this guy’s posts anyways.

    I thought it was pretty funny. So did a number of our other friends who new about the defriending situation. My friend got many “likes” on the feed that said he subscribed to “__________”.

  30. Bryce Christiansen

    It just might be. I’ve made several more thousands off of Facebook than LinkedIn, but LinkedIn does beat Facebook at having recruiters contact me directly.

    If I want to find a job on Facebook I have to be looking and do the work, which is what the recruiters love about it. LinkedIn I can just optimize my profile, join the right groups, and keep it updated, and recruiters will come to me every so often with an opportunity.

    Just depends what you are in the need of I guess. If you are unemployed and need work right away, LinkedIn probably won’t get you that job very quickly. Whereas if you are employed and want to position yourself as a thought leader in your industry so the right opportunities can present themselves, Facebook is probably going to fall short of LinkedIn.

  31. Simply brilliant, Bryce. You make excellent points about Facebook. I hadn’t considered it for recruiting before. I’m like Allie, I’m not actively looking, but if the right opportunity presented itself…

    I’m thinking I should remove Ad Block from my browsers so I see some of the ads.

    (By the way, not only was the article brilliant, the images were too! And the use of the word “shenanigans” is always a plus.)

    Thanks so much for sharing your great advice with us, Bryce!

  32. I’ve Still not put in a lot of efforts with Facebook and LinkedIN marketing. I just created a fanpage that I will start promoting with my new free theme. Hopefully I should get good fan base and grow in terms of visibility.

  33. Bryce Christiansen

    Facebook is powerful stuff Eddie.

    I highly recommend getting your page set up and to start using some ads. I’ve found a number of resources that can help you get it working really well for you. Let me know if you need anything like that Eddie.

    I’d be happy to share some with you.

    Bryce

  34. Keep up the excellent piece of work, I read few posts on this internet site and I think that your blog is rattling interesting and has got circles of good info .

  35. It really IS incredible how targeted Facebook ads can be. That said, the click through rates on those ads (speaking as someone who knows) are woefully low.

    If you’ve got a job position suited for a millenial, FB might still be a good outlet. But the reason Linkedin gets the lion’s share of recruiter advertising is because their ad networks are targeted and their base of professionals with specialized skills seems easier to tap into.

    But your post is incredibly on point. I think you’ve really opened a different box with this one, and given me something to think about as a recruiter!

  36. Sometimes I look for a job through FB. However, I would take opportunities online if they were offered.

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